

Financial Performance Analysis
petroleum products distribution company.
(July 2024)
Based on the analysis and evaluation conducted, it is determined that the overall performance of the company is satisfactory. However, there is significant potential for future improvements. The investigation identified several factors that impact the company's financial performance, including sales volume, cost of goods sold, expenses, and components of the cash conversion cycle.
The following factors are particularly important:
- The level of sales volume generated
- The cost of goods sold
- The Receivables management




Financial Model and Valuation
doing business in East African countries.
(June 2024)
The Company operates within the retail, commercial and into-plane aviation fuel services sectors of the petroleum products distribution business in several East Africa countries.
I produced an integrated three financial statements for the future 5 years following a specified valuation date. The cash flows, generated from the projected financial statements, together with the estimated perpetuity growth rate and the weighted average cost of capital “WACC”.
were used to calculate the estimated value of the business using the discounted cash flow method.
The following factors are particularly important:
- I created sensitivity analysis data table with different values of Growth rate and WACC.
- The estimated value of the company, at the enterprise level, amounts to 239.46 million in local currency.
- The sensitivity analysis reveals that a range from lowest 194.74 million to highest 361.61 million value in local currency is possible


Business Plan
for a veterinary service center in the Sultanate of Oman
(March 2024)
In the Sultanate of Oman, the number of veterinary service centers is significantly lower compared to the animal population. This presents an exceptional opportunity to establish a veterinary service center. I developed this plan for investors who are interested in the field of veterinary services.
- The investors are seeking funding in the amount of $30,000.
- The plan projects a revenue of $130,000 in the first year of operation, with an annual increase of 3%.
- Direct costs are estimated to be 37% of revenue on average and net profit of 20% on sales is targeted.


Business Plan
for bunker fuel services in Sudan
(October 2020)
Based on the outcome of a pre-feasibility study, an investor registered a company named “ABC bunkering” with the aim to provide bunkering services and related supplies in the marine ports of Sudan. I have been tasked by the investor to develop this business plan.
- The purpose of the business plan is to raise USD 9,500,000 for Capital equipment and USD 6,400,000 for initial products inventory to develop this business while showcasing the expected financials and operations over the next five years.
- Three scenarios (Base Case, Worst Case and Best Case) were developed illustrating sales volumes based on Ship traffic, Percentage of Visiting Ships ordering Fuel and the Average refueling volume per Ship.
- The projected Net Profit Margin, in the Worst Case, ranges from 39% by the end of year one and 60% by the end of year five.


Feasibility Study
for Veterinary Service Center
(January 2020)
I have been tasked by a colleague to conduct a feasibility study for setting up a Veterinary Service Center in Oman Sultanate. The number of veterinary service centers is significantly lower compared to the animal population in Oman Sultanate. This presents an opportunity to establish a veterinary service center that stands out from the rest. The center will provide comprehensive range of services including general examinations, treatment of veterinary ailments, surgery, and emergency medical care..
- The total project cost for the Service Center is estimated at Omani Riyal “OMR” 13,500 out of which the capital cost is OMR 10,900 and the working capital is OMR 2,600
- The project is agreed to be financed through 100% equity
- The project Net Present Value (NPV) is calculated to be around OMR 8,400 with an Internal Rate of Return (IRR) of 51.6% and payback period is 2 years.


Pre-Feasibility Study
for aviation fuel into-plane service market entry
(May 2019)
This study has been conducted with the specific objective of providing the owners of the company (XYZ-Sudan) with an indicative rational assessment of the economic feasibility for entry into the aviation fuel distribution business in Sudan.
The methodology I used for the feasibility assessment included both desk research analysis and primary data from interviews conducted with some of the market players and the regulatory bodies of the aviation fuels industry in the country.
- There is clear challenge to enter this segment of the oil products distribution market in Sudan
- The size of the market is very small representing around 3% of the annual total petroleum product demand of the country.
- Moreover, there are already six competitors in the market, three of them having a combined market share over 90% and they are operating in a semi-monopolistic setup.
Our Stats
Some of our achievements and success results